Ads? Who wants to be bombarded with ads? Especially true on mobile, they invade our precious screen space with products and services. They pop up on the screen without our permission, forcing us to glance and then close. Sometimes they even start playing a video when we never clicked a play button. Never mind the annoying products that can be served our way: carcinogenic detergents filled with surfactants and other planet-degrading ingredients; jewelry made with gems that have been sourced from areas where people die in order for the product to reach us; trucks that consume fossil fuels at absurd and unsustainable rates but are built as tough as mountain sheep; athletic-wear assembled in third-world countries where unrelenting production demands can drive workers to madness. No, this is not an article about our environmentally and socially overtaxing and unsustainable lifestyles; feel free to consult the excellent writings of Wendell Berry, Edward Abbey, Janisse Ray and Henry David Thoreau among others on this subject. This is a piece, though, about awareness.
We at Fivehaus began following the media industry closely over a decade ago when we first saw the video distribution paradigm shift and begin to mirror what had already happened in the print and music industries. As content creation entered an exciting renaissance, we saw an opportunity to apply our assets and model to product marketing for ecommerce as well as the ongoing More